Expect the best. Plan for the worst
Download your free Hit By a Bus starter kit.
When too much depends on you.
If you suddenly had to step away without notice, how long could your business keep running?
In many digital agencies, critical actions and decisions depend on a single person. Client context, approvals, access, billing, and next steps often live in one inbox, one password manager, one brain.
What breaks first.
- Client emails go unanswered
- Meetings are missed
- Calls are not returned
- Projects stall waiting for direction
- Invoices remain unsent
- Payroll is neglected
- Critical subscription payments fail
When systems fall apart, revenue slows or stops. Bills still need to be paid. Your team still needs direction.
The impact of this reaches beyond the bank account. The stress of keeping everything afloat often weighs heavily on your family or staff who are trying to keep things running in your absence.
Don’t Be Like Steph.
Prepare your business for the unexpected.
When I was suddenly unable to run my agency, I need it to continue operating more than ever.
Clients still needed support. Revenue still needed to come in. And bills (including a new, massive hospital bill) still needed to be paid.
What I didn’t have at the time was a clear plan for how my business would continue without me. Too much information lived in my head. Too many decisions required my involvement. Too many logins were locked away in my personal password vault.
That experience changed how I think about running a digital agency. And it’s why I built a system to help other agencies prepare for the same reality, before they’re forced to.
Hi, I’m Stephanie Hudson and I very unexpectedly ended up in a coma and hospitalized for 6 weeks.
My agency survived, but barely.
I want to share what I learned the hard way, so you don’t have to.
What changes when you have a Busproof Plan?
DOCUMENTATION
Critical information isn’t trapped in your head.
Client context, access, workflows, and key decisions are documented and accessible to the right people when they’re needed.
COMMUNICATION
The right people can be reached, with no guesswork.
Clear guidance is in place so clients, your team, and partners are informed and reassured during an unexpected absence.
EDUCATION
Prepare based on real-world experience, not theory.
Know what matters, what doesn’t, and where to focus your effort.
What’s in the Hit By a Bus Starter Kit?
The Busproof System is a framework designed to help digital agencies prepare for unexpected absences.
- Emergency Activation Checklist (first 24 hours)
- Pre-written notification templates (clients, team, vendors)
- Setup + instructions for your Designated Executor
- Password + access planning guide
This is not a done-for-you plan or a one-size-fits-all template. It’s a structured way to build a continuity plan that fits how your agency actually operates.