A Step-by-Step Guide to Crafting a Unique Value Proposition (UVP) A Unique Value Proposition (UVP) is a clear statement that describes the unique benefit of a product or service, how it solves a customer's problem or improves their situation, and why it is better than...
Scaling your remote business may seem daunting, but it can absolutely be done. The pathway to success is paved with strategic delegation, effective communication, and leveraging the right resources. In episode 8 of the Digital Nomad Entrepreneur podcast, Eric Dingler...
Google and Yahoo have dropped the hammer on email senders, which will quite likely impact the email marketing done by you and your clients. To me, this is a bit like a helmet law; it seems crazy that a motorcycle rider needs a LAW to make them wear a helmet when...
In a crowded sea of websites competing for attention, an XML Sitemap can be a beacon for search engines to find and understand your content. You probably create a sitemap for your clients when you build a new website, but are you getting the most out of this easily...
Have you ever been tasked with speeding up a client's site that is not publicly accessible? This can be problematic because in order to get benchmark performance scans or show the results you've accomplished, a scanning tool such as GTMetrix would need to be logged in...
In episode 269 of the Divi Chat podcast, the panel shared their successful sales strategies for web design projects. As a web designer, you know the value of a well-designed website. But how do you convince potential clients of its value? Selling web design services...
We are excited to announce a major change to our pricing model at FocusWP. Now you no longer have to commit to a monthly subscription of hours. Rather, you just buy hours as you need them and can take your time using them (up to 6 months!). Why are we eliminating...
We all know that first impressions are important. The same goes for businesses. In order to make a great first impression, you need to have a strong brand identity. And one of the best ways to create a strong brand identity is by understanding and using archetypes....
In this week's Focus Group, the plan was to discuss what to do when things go wrong. For example, what if something goes wrong on a site, but your backup fails? What if the dev you contracted for a deadline ghosts on you? What if...